After listening to the latest Lifestyle Business Podcast by Dan & Ian I have been thinking about the option of shutting down this website and redirecting all content to our company website www.kaizenify.com … the reason for this is the perception people seem to have on the lifestyle community.
A couple of years back when Timothy Ferris basically gave berth to the “Lifestyle Design / Lifestyle Business” community, it seemed to be all the craze … everyone was jumping on board and getting behind it. However already just a few years later there seems to be a lot of negativity towards “lifestyle designers”.
Some the general thoughts towards lifestyle designers …
- They are not serious business people
- Spend more time on the lifestyle side of the fence rather than the business side
- Backpackers travelling the world making ebooks and other information products … creating short sighted businesses so that they can continue travelling
These might be some extreme viewpoints, but my real question is, how will this trend go over time? Should I be building a brand around such a term. I thought my domain name was all that a few years back, but the more time goes on the less I like it and the less it feels like it actually portrays myself in a good way.
Would it be better branding to be writing through my company name? Is all this relevant or should I just be focusing on consistent quality / helpful content?
So what are your thoughts on the “lifestyle design / lifestyle business community”?